Today's Runes for Richard Branson

The Diamond spread reveals the dynamic forces at work in a situation. It is the spread of choice for understanding a hidden conflict. Gold Runes are most commonly used for questions about business, career, and property.

The bottom rune represents the foundation that forms the basis of the issue. Ken is the rune of light and knowledge, driving away darkness and ignorance and revealing hidden truth. This rune also brings forth images of friendship and comfort. Ken is the light of inspiration, the light of imagination, and a beacon in the darkest hours.

The left rune represents one of the forces acting on the issue at hand. Uruz is the name of the Auroch, an extinct prehistoric ox. This animal was strong and brave, and was the focus of rites of manhood in older days. Reversed, this rune symbolizes either the lack of challenge, or the lack of preparation for a challenge. This rune suggests that you must reach deep within in order to gain the power you will need, whether to get out of your current rut, or to face what appears to be a hopeless situation.

The right rune represents another of the forces acting on the issue at hand. Wunjo is the rune of joy. The reversal of this rune suggests that joy is withheld. Since joy is frequently communal, this rune often suggests loneliness. Alternatively, some have seen Wunjo as the rune of perfection and the rune of the gods. Therefore this rune reversed could signal a feeling of separation from one's deity, or as imperfection in an important work.

The top rune represents the conclusion to which your strivings can carry you. Raido means to ride. In this rune, the image is not so much the riding of a horse as in riding in a cart or as cargo. As such Raido may suggest a journey, but is much more indicative of communication. Alternate interpretations based on the use of Raido as a cognate in other words give it the meaning of council, judgment, and moral correctness. Therefore, this rune is the rune of wise advice and good leadership.