Today's Runes for Richard Branson

The Cross spread is used to plot the arc of your life and the forces acting on it. It is the most popular spread, giving a very complete view of the situation. Ice Runes are most commonly used for questions about struggle, conflict, and achievement.

The left rune represents an important element of the past. Eoh refers to the Yew tree. The Yew does not go dormant and therefore represents endurance. Even the wood of the tree is strong, resilient, and pliable - the Yew bends, but does not break. The evergreen nature of the Yew is present even in the rune itself, as it cannot be changed even by reversal. This rune is historically symbolic of death, but, as in the Tarot and as suggested by the nature of the Yew tree itself, death is seen only as a transmutation of something eternal and unchanging - the spirit.

The middle rune represents a deciding element of the present. Ehwaz is the rune of the eight-legged horse that the god Odin rode into battle. Horses are symbolic of a number of things. Firstly, horses may symbolize vehicles such as cars, motorcycles, planes, or boats. Secondly, horses may symbolize not wealth, but status. Thirdly, horses may symbolize motion towards an objective. As such, this rune suggests a journey or a quest to achieve a goal or improve one's station in life. On a deeper level, the rune Ehwaz evokes the unique relationship of horse and rider as an inseparable team. To the modern eye this may be the relationship of master and underling, but to the Norse it was a total union. In fact, early representations of Odin are not of a man and a horse, but, of a centaur-like creature - the ultimate symbiosis of Man and Nature.

The top rune represents a force that works for you. Berkana, the birch tree, is representative of rebirth, fertility, and a positive outcome to ventures undertaken. It is also the rune of families. Here the rune is reversed, warning you to be heedful of new beginnings, lest they sour. Rebirth is either delayed, or totally disrupted. There is also a warning of family troubles.

The bottom Rune represents a force that works against you. Othila is the homeland. Land was the purest form of immovable wealth in Norse civilization, distinct from the movable wealth represented by Fehu. This rune speaks of stability and safety stemming from inheritance, both material and genetic. With respect to the question asked, consider the background of the people and families involved...

The right rune represents the critical element of the future, at the core of the final outcome. Raido means to ride. In this rune, the image is not so much the riding of a horse as in riding in a cart or as cargo. As such Raido may suggest a journey, but is much more indicative of communication. Alternate interpretations based on the use of Raido as a cognate in other words give it the meaning of council, judgment, and moral correctness. Therefore, this rune is the rune of wise advice and good leadership.