Today's Runes for Richard Branson

The Fork spread is used at critical turning points, to understand the dynamics of an important decision. Ice Runes are most commonly used for questions about struggle, conflict, and achievement.

The left rune represents the first possible outcome. Man represents Mankind. This rune evokes the image that although we must make much of our way in the world on our own, there is nevertheless an entire populous that shares similar experiences. Thus, this rune represents the relationship of the self with the whole - working together we can produce great results. Additionally, Man speaks to intellect and culture that separate us from the animals.

The right rune represents the second possible outcome. Fehu represents cattle the Norse symbol of wealth. This rune has some interesting implications based on the fact that cattle, unlike land, move about of their own accord. Cattle also reproduce, so this rune often speaks of wealth that renews or perpetuates itself. Wealth takes many forms, but this rune generally represents the value that is purely material or monetary in nature. Alternatively, this rune is deeply associated with Frey, and hence can be the harbinger of fertility and children.

The bottom rune represents the critical factor that determines what will come to pass. Gebo means gift, and like any gifts, the rune may be understood on many levels. Gifts are generally positive things, for both the giver and the recipient. In many cultures however, gifts and favors carry with them an obligation to respond in kind. It is for this reason that gifts, and hence the rune Gebo, are frequently symbolic of friendships, marriages, alliances, mergers, and other bonds between people or organizations. Gebo is a strong rune and the unions represented are strong as well. Moreover, Gebo is not reversible, as true friendships are not easily undone.