Today's Runes for William Randolph Hearst

The Cross spread is used to plot the arc of your life and the forces acting on it. It is the most popular spread, giving a very complete view of the situation. Gold Runes are most commonly used for questions about business, career, and property.

The left rune represents an important element of the past. Inguz is the rune of completion and fertility. The presence of this rune suggests that tasks which have been initiated will come to fruition. This rune is associated with Ing and Frey, it is this connection that explains its connotations of both fertility and sexuality. The variant of this rune shown here is reminiscent of the twin strands of life, and of the challenge and rewards of bringing together things complimentary.

The middle rune represents a deciding element of the present. Laguz is the most strongly feminine of runes, representing water. Deep sexuality is suggested by this rune. Through Laguz, water is seen as the ocean - vast, uncontrollable, ever-changing, and vital. When interpreted as the returning tide, Laguz can also predict the inevitable return from a long journey.

The top rune represents a force that works for you. Berkana, the birch tree, is representative of rebirth, fertility, and a positive outcome to ventures undertaken. It is also the rune of families. Here the rune is reversed, warning you to be heedful of new beginnings, lest they sour. Rebirth is either delayed, or totally disrupted. There is also a warning of family troubles.

The bottom Rune represents a force that works against you. Hagalaz is the rune of hail. Hail is a destructive and elemental force, so one can expect this rune to represent the disruption of one's life. In the harsh northern winter there is a halt to activity, and so delay or hindrance is frequently associated with this rune. The opposite of chaos is yet more chaos, as illustrated by the fact that this rune cannot be reversed.

The right rune represents the critical element of the future, at the core of the final outcome. Raido is the rune of riding, as in a cart or as cargo. It is seen here reversed, suggesting a disruption of travel or communication. Etiological analysis of this rune has also given it interpretations of advice or justice, and of being in a position of moral correctness. Reversed, there is an indication of the lack of solid council, or the holding of a position that is not morally sound.