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Today's Runes for Richard Branson


The Cross spread is used to plot the arc of your life and the forces acting on it. It is the most popular spread, giving a very complete view of the situation. Gold Runes are most commonly used for questions about business, career, and property.
The left rune represents an important element of the past. Ansuz refers to a god or the spoken word of God. It is the voice of reason, law, prophecy and truth. It is the truth heard in the wind. This rune represents wisdom obtained or knowledge delivered. It is the rune of absolute good advice and true council - the message we all must strive to hear.
The middle rune represents a deciding element of the present. Othila is the homeland. Unlike Fehu, this is the rune of immovable wealth. On a deeper level, this rune speaks to that which you inherit, be it material or genetic. Since Othila is seen reversed here, the obstacles you confront are among those things in your background that you take for granted and consider fairly stable. Problems from the "homeland", from familial inheritance, or from our own origins may be worked around, but they cannot be made to go away. Fortunately, for many problems, this is all that is required.
The top rune represents a force that works for you. Eoh refers to the Yew tree. The Yew does not go dormant and therefore represents endurance. Even the wood of the tree is strong, resilient, and pliable - the Yew bends, but does not break. The evergreen nature of the Yew is present even in the rune itself, as it cannot be changed even by reversal. This rune is historically symbolic of death, but, as in the Tarot and as suggested by the nature of the Yew tree itself, death is seen only as a transmutation of something eternal and unchanging - the spirit.
The bottom Rune represents a force that works against you. Sowelu is a strong symbol, for it represents the sun. Unlike equatorial cultures who may see the sun as a harsh and imperial force capable of causing droughts, in the cold north the sun is a purely feminine force that gives life and allows crops to grow. In dark times, this rune represents clarity of sight and the victory of good over evil. Sowelu is irreversible, as the cycles of the sun and seasons are perpetual.
The right rune represents the critical element of the future, at the core of the final outcome. Man represents Mankind. This rune evokes the image that although we must make much of our way in the world on our own, there is nevertheless an entire populous that shares similar experiences. Thus, this rune represents the relationship of the self with the whole - working together we can produce great results. Additionally, Man speaks to intellect and culture that separate us from the animals.