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The excerpt represents the core issue or deciding factor on which you must meditate, and is drawn from The Crowd by Gustave le Bon: in an unconscious manner, of the psychology of crowds, and must
know how to address them. He should be aware, in particular, of
the fascinating influence of words, phrases, and images. He
should possess a special description of eloquence, composed of
energetic affirmations--unburdened with proofs-- and impressive
images, accompanied by very summary arguments. This is a kind of
eloquence that is met with in all assemblies, the English
Parliament included, the most serious though it is of all.
"Debates in the House of Commons," says the English philosopher
Maine, "may be constantly read in which the entire discussion is
confined to an exchange of rather weak generalities and rather
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