Today's Runes for Richard Branson

The Cross spread is used to plot the arc of your life and the forces acting on it. It is the most popular spread, giving a very complete view of the situation. Gold Runes are most commonly used for questions about business, career, and property.

The left rune represents an important element of the past. Wunjo is the rune of joy. The reversal of this rune suggests that joy is withheld. Since joy is frequently communal, this rune often suggests loneliness. Alternatively, some have seen Wunjo as the rune of perfection and the rune of the gods. Therefore this rune reversed could signal a feeling of separation from one's deity, or as imperfection in an important work.

The middle rune represents a deciding element of the present. Algiz plainly shows the antlers of the elk that it represents. The elk is the object of the hunt, and hence Algiz speaks to the pursuit of goals and the thrill of that pursuit. The rune is currently shown reversed, so this could suggest a failed endeavor or a lack of effort. Algiz is also representative of a protective hand (fingers open wide), so the reversed form may indicate a failed defense.

The top rune represents a force that works for you. Perth is the rune of chance and gambling. Throw the dice, read your fate. Gaming is a fine way to pass the night...as long as one is careful. Games of chance have outcomes that are hidden from us, and as such Perth represents secrets unknown. Perth symbolizes enjoyment and wild abandon, but be watchful, for Perth is also the rune of mystery and the outcomes unexpected. You cannot lose if you do not play, but neither can you win...

The bottom Rune represents a force that works against you. Sowelu is a strong symbol, for it represents the sun. Unlike equatorial cultures who may see the sun as a harsh and imperial force capable of causing droughts, in the cold north the sun is a purely feminine force that gives life and allows crops to grow. In dark times, this rune represents clarity of sight and the victory of good over evil. Sowelu is irreversible, as the cycles of the sun and seasons are perpetual.

The right rune represents the critical element of the future, at the core of the final outcome. Berkana represents the birch tree. The birch is frequently symbolic of renewal, rebirth, birth, growth and fertility. This rune is a joyous one, representing good outcomes from ventures undertaken. It is the rune of the family and of a good household.